It’s amazing how popular Instagram has become. With a platform that boasts over 1 billion active users, the only challenge is making sure that your posts are seen by those who are interested in what you have to say (or offer) – needles and haystacks come to mind!
It’s become much more of an art than a practise to add a few random hashtags to a post these days. Consequently, you need to have a plan.
Make sure you explain what you do
Create a good profile. Make sure your Instagram account clearly describes what you do, use a beautiful profile picture, and don’t forget to include the URL of your website!
Make a strong bio. Instead of being overly impersonal and corporate, try to be a little more personable. Include a few key words that could be useful to anyone looking for the kinds of goods or services you provide.
Give your posts a unique appearance
Utilise Instagram’s strong visual component to your advantage. Your posts will have a consistent look if you use the same signature filter and stick with the same photography aesthetic, which will make them easier for others to recognise.
Try to replicate your brand’s visual identity wherever you can by using the same colours, fonts, and image style that you use on your website. This will ensure that your brand’s experience is consistent throughout all of your communication channels.
Start moving
Randomly like posts isn’t going to go you very far. However, if you do your homework, you can make likes incredibly effective for your company.
Look closely at what your rivals are doing on Instagram, and more importantly, pay attention to who is leaving comments on their posts. They are most likely your intended market. Therefore, it makes sense to interact with and adhere to them.
By doing this, you’ll begin to develop a customer base that is eager to learn more about what your company has to offer.
Instagram’s signposts are hashtags
People can use hashtags to search through millions of postings and identify the ones that are relevant to or interesting to them. According to research, adding 10+ hashtags is beneficial. However, don’t use too many after that point because doing so makes your post look spammy.
It is definitely worthwhile to analyse popular Instagram accounts, particularly those of rivals with a large following. Take notes on how they are utilising hashtags, then copy or modify their strategy for your own needs. Make certain that the hashtags you select are pertinent to both your industry and the target market you are seeking to reach.
Even if you don’t grasp it right away, if you can locate hashtags that are both well-liked and relevant to your company, you’ll have immediate access to a responsive audience. Some hashtags have experienced the emergence of online communities that will be interested in you.
Use clever special hashtags
I’d suggest picking a few unique hashtags to help you gain more followers. For illustration:
#L4L stands for “like for like,” which indicates that if you like me, I’ll like your posts in return.
The requests #follow and #followme are clear and unambiguous.
Hashtags might appear unkempt
It keeps things organised to include them at the end of your post. Even better, keep your article tidy and add them directly into the initial remark.
Facilitate your own life
Utilise the standard notes app on your smartphone (most smartphones have one) to save popular hashtags for your company.
Making hashtag preparation and posting quick, easy, and reliable is made considerably simpler.
Customise your hashtags
Use the same four to five essential hashtags that best describe your company consistently.
Give your photos and videos captions
also add some personality. I don’t intend to imply that you should share a photo of your dinner from the previous evening! Each article should be pertinent to your company, and you should look for ways to enhance the value of your posts. Consider a comment you can make to urge others to like and repost it. If your followers believe they have something to gain from following your account, growth can happen very quickly.
The significance of quality control
Make sure your photographs are stunning. Edit them harshly, removing everything that looks bad or is blurry due to camera motion. To make publishing easier, keep things straightforward and shoot right from your smartphone.
Use angles and layout
Particularly if you want to upload a series of photographs or demonstrate a step-by-step guide, the Instagram Layout app (for iPhone or Android) is extremely great for making fascinating montages. You may use Canva, a fantastic free tool, to make your own creative Instagram Stories.
Show some love
It’s important to show that you are active in the Instagram community where you are trying to grow. Business partners, pertinent membership groups, trade associations, or accounts you want to grow are all worth labelling.
Request a reaction
In order to make Instagram a two-way conversation, invite feedback from your followers. Naturally, you will then need to respond to any remarks. Active participation is key, not merely having a receptive audience.
Discover the influential people in your community
Look for Instagram users who are influential in your niche industry. Find out how you can collaborate with them to increase your Instagram visibility.