Marketers should put more effort into social media advertising.
We millennials can’t think of anything we like more than using our cellphones, and social media is a close second. Eighty-two percent of young people in the United States check their phones inside an hour of waking up, and nearly three-quarters (73%) keep their phones by their beds at night (guilty!). Posting selfies and watching cat videos aren’t the only things millennials do online.