Facebook marketing has a high potential to increase sales and brand awareness for your business. Social media could increase your brand recognition, higher conversion rate, improve brand loyalty, and rank well in search engines. Almost 51% of Facebook users like to follow brands on Facebook and 80% of US social networks connect with brands through Facebook. If you want to reach your visibility and organic reach, make sure your Facebook page is ranked well on search engines. Follow this article to know the tactics of Facebook SEO marketing.
- Choose right name
- Use relevant keywords
- Leverage backlinks
- Update your contact information
- Optimize your about tab
- Optimize your Facebook notes
1. Choose Right Name
Choosing the best name is a significant step in the process of Facebook SEO. You could use target keywords in your Facebook page name to reach potential customers. You should use limited keywords in your content. Otherwise, google considers it spammy. Keyword stuffing is bad for internal facebook algorithms and your followers’ engagement.
Always try to use the long tail keyword in your Facebook name. Using improper capitalization, special characters, weird spelling in your name will reduce your growth. The first word of your Facebook page title is the significance for google ranking. Once you choose your page name, do not change it. Use a short and simple name for a Facebook page name.
2. Use Relevant Keywords
Keywords are a powerful tool for making an effective Facebook SEO strategy to reach your target audience. Using unique and relevant keywords in your content will increase your ranking on Google search results.
Facebook is for branding and promotions of business. The keywords revolve around specific products you offer. Using keyword research tools, you could identify the best keyword for your business. Keyword research tools provide a ranking score of keywords and a list of popular keywords. Using long-tail keywords could help you to drive high-quality traffic to your Facebook page. 70% of search results show only long-tail keywords. When you use long-tail keywords in your content, you may attract potential visitors who like to turn into your paying customers.
The essential spots to place your keywords in your Facebook page,
- Page title
- Alt tag
- About tab and description
- Headline
- Linking and tagging websites
3. Leverage backlinks
Backlinks are more crucial for search engine optimization to rank well on Google search results. Getting relevant backlinks from authorized sites is a good signal for Google to index your content. Building more backlinks from multiple sources will increase your visibility and reach. To get more potential customers to your Facebook page, you need to buy profile backlinks cheap from trust-worthy link-building services. Backlinks are a more important one for boosting your Facebook search engine rankings.
The perfect way to generate backlinks is to make an eye on your competitors and find out their backlinks websites. Once you identify your competitors’ backlinks sites, you should reach the concerned person of the particular website and request them for backlinks. It will be the best way for you to identify guest blogging opportunities, reviews, roundups of your competitors.
4. Update Your Contact Information
Including your address and brands in your page will be helpful for Google to index your site’s local search on search engines. It will grow your Facebook fan page and bring tons of relevant traffic to your page. Providing accurate, complete, consistent contact details on your Facebook page will improve your overall search rankings on google.
A lot of Facebook pages use this tactic to generate online traffic and get local customers to their site. You should use your address, phone number, and working hours on your Facebook page.
5. Optimize Your About Tab
The about tab is the perfect place to explain your business and mention the benefits of your products and services. You could use 155 characters in your about section to tell about your brand. The About section is essential for Facebook SEO to attract your visitors. Using the simple and compelling point with target keywords will encourage your visitors to click the thumbs-up icon.
Choose the right category to reach the potential customers who could be interested in your products and services.
Conclusion
Facebook SEO is more powerful for improving your business and attracting more traffic, likes and shares. As well as it will improve your search ranking and gain traction among your target audience. Use the above Facebook SEO marketing tips to improve the online visibility and credibility of your Facebook page.