Instagram’s visual nature and its dedicated user base make it only natural that the platform has an impact on consumers’ final selections. In fact, Instagram influences purchase decisions for 80% of users. And 46% have made a purchase because of something they saw on Instagram.
While these statistics are impressive, they are not conclusive proof that you will generate sales on Instagram.
Close-Up Images of Products
Showcase the outstanding quality and handiwork of your goods by sharing images that close in on its minute features. In this approach, you can demonstrate to your target market that your goods are sturdy enough to endure up-close scrutiny while still looking excellent from afar. In this way, you may earn trust and put potential customers at ease.
You may show people the texture and substance up close in photographs. Alternately, you could focus on the components that give your product its distinctive quality. This up-close image is just one way that Themoire promotes the eco-friendly, plant-based material that they use in their bags.
Live-Action Images of Your Item in Use
Another great technique to ease buyer hesitation is to include photos of your product in actual usage. It demonstrates to prospective buyers that the physical item is as high-quality as the images.
It also gives them ideas on how to put the product to use if they decide to buy it. In this way, kids can see a couch in their living room or experiment with different eye shadow combinations. That’s why it could convince people to buy the goods; it’ll help them realise their dreams.
Examples of Changes Made
Before and after pictures are ideal for demonstrating the effectiveness of certain items. This is especially helpful for cosmetics that alter the way something looks, such as skin care and hair care products, household cleaners, and the like.
Potential buyers can see that your product makes a difference in before and after pictures. Consumers will have more faith in your items if the photographs show positive outcomes experienced by real people.
Image overlays describing the product’s best qualities or main ingredients (number 4)
Sometimes pictures just can’t tell the whole story. They might not be able to promote the unique qualities of your items or the quality of the components you utilise. This is especially true if the information is not clearly displayed on the product’s package. Text overlay is a creative and effective method of drawing attention to these specifics.
Photos with text overlay can highlight the product’s most notable characteristics, components, and advantages.
Pictures with clever and entertaining captions
You may also apply some clever graphics to make your images stand out from the crowd. Some of the product’s best qualities might be highlighted with the help of the images. It might also serve just as eye-catching embellishments to the final photograph.
The following image is a product ad created by SAYE to promote their current line of environmentally friendly trainers. They don’t just show a picture of the product; they also include illustrations of cactus and maize to illustrate where they get the raw materials.
Industry- and Brand-Specific Memes
Memes are the currency of (online) social interaction. And you can’t afford not to utilise them if you want to attract an Instagram following, so long as the memes are consistent with the tone of your brand. Make memes that are both clever and relatable to your audience. This would mostly consist of memes that are relevant to your field and are popular with your target audience.
Even better are memes that are highly tailored to your products or business, such as ones that feature discounts or freebies that, in a perfect world, would encourage your target audience to make a purchase. Cult Beauty, for one, frequently posts memes praising the popularity of their 20% off discount and gift cards.
Pictures of the Manufacturing Process
Sharing images of your items in production is another wonderful technique to win over your audience’s trust. You may post a picture of the weaving of fabric, the sourcing of components, the bottling of a product, the stitching of a bag, etc. To give your customers a better idea of what goes into making your items, you may provide a slideshow of related images.
You may show prospective buyers how your product came to be in this way. It’s a good step towards gaining customers’ trust by showing them how your products are made from start to finish.
Rotating Displays Showing Products From All Sides
Because Instagram users are doing product research, your business should use the platform as a virtual window display. That’s why it’s important to take use of the platform’s aesthetic elements to effectively direct people’s attention. You may use carousels to display many photos of a single product, just as you would on a product page.
If you want people to buy what you’re selling, you need to provide them as much information as possible before they do so. Close-ups, full-body images, and photos from various angles can help consumers get a feel for the goods before they buy. New product launches can benefit greatly from this strategy.
Pictures of Happy Customers
Especially when it comes to clothes, showing actual individuals wearing your items is a great way to gain credibility and trust with your target market. Potential buyers might be persuaded that your items are right for them if they see them on people who look like themselves in the advertisements. If you want to increase sales on Instagram, then featuring your best customers in images should be a component of your content plan.
Photos of real individuals wearing your items might serve as social proof even if you’re not in the clothing sector.