Marketers should put more effort into social media advertising.
We millennials can’t think of anything we like more than using our cellphones, and social media is a close second. Eighty-two percent of young people in the United States check their phones inside an hour of waking up, and nearly three-quarters (73%) keep their phones by their beds at night (guilty!). Posting selfies and watching cat videos aren’t the only things millennials do online.
Aware of Who You’re Writing For
The first step in developing a successful mobile commerce strategy is gaining a thorough familiarity with your intended customers’ wants and demands. You may find it useful to know that when purchasing goods through a mobile device, millennials place the highest value on flowers (40 percent) among all other products.
The younger generation now uses their mobile devices to hail taxis and schedule appointments. Unlike high school students, who are more likely to use their cellphones to purchase meals, young business owners prefer to use their mobile phones to order transportation services like Uber. Teenage parents and working adults frequently utilize mobile banking and bill payment apps.
Inspire Mutual Assistance
Have you ever seen a photo of your friends enjoying a good time without you on Facebook? If you’re under 30 these days, you’re aware this is among the worst aspects of social networking. Nearly a quarter of millennials have FOMO (the fear of missing out). People between the ages of 18 and 22 experience FOMO somewhat more frequently than other millennials.
The notion that millennials are egocentric is a common misconception. To put it simply, we adore giving to others. According to a recent study, millennials rate sharing as the tool they use most on social media. The poll found that sharing life’s experiences with loved ones is the top benefit of possessing a smartphone for half of all millennials. As a business owner seeking to come up with a fresh strategy for m-commerce, you should always encourage your millennial consumers to spread the word.
Make Health Data Available
Millennials, like me, have been called arrogant and unhealthy by the media on several occasions. While this may be true, it shouldn’t be taken as evidence that young individuals aren’t curious about healthy lifestyle options.
In the 2016 Phone User Behavior study, over half of the millennials asked identified access to health-related information as the most important benefit of smartphone ownership. The app ShopWell is a shining example of successful mobile commerce in the health care industry. Developed by a group of nutritionists, this software analyzes scanned grocery store receipts to provide users with dietary information and advice. Congrats, ShopWell!
Put safety first.
The security of their customers should be the first concern of every online retailer serious about developing a winning mobile commerce strategy. Those between the ages of 25 and 30 are the most confident when using their cellphones to make purchases, while almost half of all millennials polled expressed concern about using their smartphones to make purchases. Nothing changes for those in high school.
One-third of smartphone shoppers report feeling insecure, according to the data collected. There is a lot the can be done to help millennials feel more secure when purchasing on their phones, despite the fact that the percentage of people using a mobile wallet has increased to 12%.
Using Alerts and Notifications
Not only do we millennials own more smartphones than any other generation, but we also check our social media accounts more frequently than any other. The average millennials checks their phone 10 times an hour, with one-third doing so a minimum of twice an hour.
According to a recent survey, 43% of millennials say they never leave home without their smartphone. We may confidently assume that a millennial will never forget to check their phone for an important notice. That’s why it’s crucial to have a millennial-targeted app as part of your mobile commerce strategy.
Facilitate Client Identifiability
Finding the nearest store is a common usage for cellphones among millennials, according to recent studies of mobile purchasing patterns. This trend shows that younger people are depending more and more on their phones for navigation. According to the survey’s millennial respondents, the ability to track their location is one of the top three benefits of possessing a mobile device.
Smartphone users are more likely to be young adults in higher education or full-time workers. This is why merchants shouldn’t think twice about integrating a geolocation tool into their m-commerce platform. Young people like myself who are terrible with directions will be eternally grateful to you.
Make use of Contests and Freebies
We’re not too elderly to play games, no worries. Young adults have shown a strong preference for mobile games and freebies. In fact, seven out of ten millennials list playing games on their phones as one of their top three smartphone pastimes.
Do not forget to incorporate activities and goods as freebies aimed at millennials if you intend to take your mobile business to the next level. If you don’t believe me, just ask Heinz: one of the most well-known condiment brands has lately revamped its e-commerce approach by including gaming features, QR codes, and other interaction tactics, and the results have been unexpectedly favorable.
According to a 2016 study of millennials’ buying habits in the United States, mobile commerce is here to stay. Even while a lot of young people are still wary of making the leap from computer to mobile purchasing owing to security concerns, this simply implies that the market has opportunity to expand.
Use this infographic as a resource for further information about capitalizing on the rising popularity of m-commerce. This infographic features 10 tested strategies for maximizing profits through mobile buying.