A visually pleasing Instagram feed is obviously the best option. Elegant and flawless Instagram feeds attract more viewers, who in turn become potential customers.
High-quality, thematically-rich content is universally well-received. This is an absolute must if your business is interesting enough to be featured on Instagram.
According to SocialPilot, over 25 million companies are already using Instagram to promote their goods and services.
What’s the big deal?
More than 200 million people visit at least one company account daily, and of those people, 74% have made a purchase as a direct result of seeing it on Instagram.
Since everyone across the globe uses this app, the potential for advertising is enormous. Take advantage of this, and with a few simple adjustments, your company will soon be thriving like no other. More people will follow you if you have a great feed.
These are the next steps you need to take to become the next sought-after influencer or the company name on everyone’s lips. These are worth a try if you’re looking for ways to improve the aesthetics of your Instagram feed or simply want to give your feed’s style a facelift.
The burning question now is how to create a visually appealing Instagram feed.
To help you bring your Instagram feed to life, we’ve compiled 17 expert recommendations.
Without further ado, let’s get started.
Find your market
Many new bloggers make the fatal error of not first identifying their blog’s specialty. It’s crucial to specialise. As you become increasingly well-versed in that area, you’ll come to be recognised as an authority in it.
Try keeping track of the ideas that particularly grab your attention or seem relevant to your work. Jot down all of the potential posts you may make to your Instagram page.
If you don’t want to burn out after a week, it’s important to zero down on the topics for which you can consistently produce content. You need to maintain focus on this area of expertise to keep readers coming back for more.
Intended listeners
When you’ve narrowed down your specialisation, the following topic in your actionable chart will be Target Audience. Ideally, your followers will also become paying clients.
Unless you have a clear idea of your ideal customer, lead generation in a niche market remains a challenging slog. You may use this information to enhance engagement by making content that is popular right now.
Find out the ages, genders, and occupations of your target customers so you can answer their questions from a position of authority.
Let’s pretend you’re in charge of the hair care products account. Asking yourself “Who will buy them?” can be helpful in this situation. Perhaps more precision can be achieved with the use of hair care products designed specifically for women in their teens and twenties.
Make an effort to be relevant
If you share new, unrelated photographs every day, your followers will quickly lose interest. This will cause them to back off in bewilderment.
Be as relevant as possible in the stream.
Now, if you own a bakery, you probably wouldn’t share a photo of your Ferrari alongside your delicious-looking chocolate muffins and pastries.
Doesn’t that make sense?
Bring up a topic. Create a narrative in your feed by focusing on a single theme. Verify that the content makes sense and is not a collection of unrelated statements.
Checking in on a possible rival’s feed every once in a while can help you fill in the blanks. You may learn what kinds of food are appealing to them and what aren’t, allowing you to tailor your own strategy accordingly.
Grid layout
Any visitor’s attention must be captured by your Instagram grid arrangement. If you want your Instagram feed to look good, you need give some thought to the layout of each individual square. Instagram provides several grid layout options, from which you can select:
Checkerboard
This Instagram feed’s design features an alternating use of a pair of complementing colours. The inventive combination of words and pictures is on full display.
The diagonal and the vertical
For posts of a similar nature that would fit better on a single line, save the centre tiles for the vertical line feed. The tiles on the right and left side look similar. It streamlines your feed and makes it look professional. The diagonally aligned tiles can be set aside for a special design.
Using a Tale
Using Instagram stories, you may generate interest. Maintain interest in your profile by constantly updating it with news and information. Try to entice them into following you so they can keep up with your activities.
According to SocialPilot, the top companies post an average of 2.5 posts every week.
If you want a lot of people to interact with what you post, use the narrative function either after you post or before. Instagram polls and surveys are another way to engage with your audience on a personal level. You can use it as a springboard for even more creative content ideas.
The need of consistency
Both the Instagram algorithm and your audience appreciate regularity in both the timing and the look of your posts. Take initiative and benefit from reliability.
You should reserve every Monday for the quote posting.
The tone you employ while addressing your readers in your postings should be uniform as well. Use a second-person point of view in your next post. Maintain coherence with the overall concept. Avoid shocking your loyal audience with sudden shifts in topic.
Finally, consider publishing more often because, as previously mentioned, increased visibility leads to higher engagement and click rates, which in turn leads to higher sales.