You may learn more about your audience by interacting with them and experimenting with video.
Instagram can be a fantastic tool for company promotion, especially when it comes to posting photographs that are both eye-catching and of high quality. There is a possibility that up to sixty percent of Instagram users become aware of new products by using the platform. However, how can you advertise your business to users of Instagram who aren’t already following you? Proceed to the Explore page on Instagram.
The user’s previous choices and activity on Instagram are analysed and used to generate recommendations for the Explore page. It highlights information from accounts that are new to them, and it provides the ideal opportunity for you to present your company to a massively expanded audience. Here is a rundown of the steps you need to take to have your brand featured on Instagram’s Explore tab.
Be aware of your target market
Since the Explore page displays material based on an estimate of the user’s preferences, the first step is to thoroughly comprehend who your target demographic is. Develop an in-depth buyer persona of your ideal consumer, including demographic information, the things that interest them, and the different types of accounts they follow on social media. The next step is to produce content on Instagram using those guidelines. In addition, you should look at comparable content that is previously displayed on the Explore page to see what approaches are successful. You will be able to generate posts that your readers will absolutely adore when you have a thorough understanding of who they are. Because of this, you will have a better chance of being recognised on the Explore page.
Solicit participation from the people that follow you
Knowing how to engage with your audience is just as crucial as being familiar with that audience in the first place. Encourage your followers to connect with your post in the following ways to increase the likelihood that Instagram will include your account on its Explore page: The more you interact with the site, the higher your chances are of being directed to the Explore page.
Making use of calls-to-action, such as urging your followers to remark with an emoji or double-tap on a photo you’ve posted.
Including questions in the captions of your Instagram photos, such as “What’s your favourite holiday?”
In the comments, you can encourage readers to tag their friends by saying something like, “Tag a friend who needs this.”
In addition to that, make sure that you post at the appropriate moment. Find out when time of day your audience on Instagram is the most active and engaged with your posts by checking the metrics for your account.
Include hashtags and location tags in your posts
Including hashtags in your Instagram photos is a great method to expand your audience and raise your profile’s visibility on the Explore page of Instagram, where your target customers can find you. By way of illustration, if you run a yoga studio, including the hashtag #YogaClasses in your article will increase the likelihood that users who are considering signing up for yoga courses will find your establishment.
However, you shouldn’t rely solely on advertising hashtags. Combine the hashtags you’re using for your advertising with other popular hashtags or amusing phrases that are relevant to the audience you’re trying to reach. Do some research on popular posts that are similar to your content to find out what hashtags other people are using to get noticed, and then use those same hashtags yourself.
Mention additional brands and tag them in your posts
The Instagram algorithm learns that you have a relationship with another brand when you mention and tag that brand in one of your posts on Instagram. This may increase the likelihood that Instagram may feature you on their Explore page.
For instance, if you collaborate with another company to run a contest and tag that brand in your Instagram post, Instagram may show your post on the Explore page to people who are following the other brand but not yours if they also follow the brand that you collaborated with to run the giveaway. This is also something that you can do when you collaborate with Instagram influencers. To make use of this technique, you need get the ball rolling on forming relationships with other brands and influencers.
Either shoot video or give static photographs some motion
Instagram users are more likely to pay attention to videos or photographs that have motion, and as a result, these types of content typically perform better in the platform’s algorithm. For instance, a humorous Instagram video posted by Non-Stop Eats was shown at the very top of the Explore tab on my Instagram account.
You can give motion to static photographs by using GIFs, stop motion, animation, Boomerang, or any number of other techniques. Movement has been shown to attract the attention of a greater number of users.
You will be able to convert all of your new followers into consumers as soon as you put these tactics into action and get your brand featured on Instagram’s Explore tab.