The short-form video format has revolutionised the way in which video is produced and consumed, both on social media and beyond.
You’re going to be left in the dust if you don’t start making and sharing Instagram Reels. In this article, we’ll go through the top three justifications for your company to be on Reels. In addition, we will discuss 20 innovative strategies for attracting more attention to your Instagram Reels.
The Importance of Instagram Highlight Reels
To begin, why are reels worth sharing on Instagram? In the words of the company:
Using Reels, businesses “can play a powerful role in crafting compelling narratives that drive excitement, engagement, and awareness,” as the site puts it.
Increasing your Instagram Reels views in 8 inventive methods
Are you prepared to start using Reels to increase the number of views on your Instagram videos?
Here are a few of our tried-and-true methods for getting visitors to stop scrolling and take a look at your Reel. There’s really no mystery about it. The greatest method to increase your interaction and views on Instagram Reels is to create fantastic, entertaining material, which is the focus of most of the accompanying guidance.
Make something from scratch
Not only should Instagram Reels, but all social media material, strive to be original and of excellent quality. Moreover, the Insta-gods place a premium on content quality.
Always provide your viewers something of use and interest in your Reels. Don’t just repeat what everyone else is doing; instead, try to add your unique spin. Try to think beyond the box. Take use of all that Reels has to offer to make films that people will want to see.
Also, while it’s a great idea to reuse material across many social media platforms, you should be mindful of the potential negatives of doing so.
Interest people
Following on that, make sure the material you use in your Reels is interesting to watch. Whether you’re doing a tutorial about a product or a behind-the-scenes look at an event, you should always be asking yourself, “Is this interesting/valuable to my audience?”
If the answer is no, then the Reel shouldn’t be made. Try to direct your attention elsewhere. If that’s the case, then you should go ahead and start making something. Use Reels elements like polls, stickers, trending audio, and more to really pull in your audience beyond the content’s theme.
Take advantage of popular themes, music styles, and playlists
The numerous trends that producers establish are one of the most entertaining aspects of Reels. Create content using popular themes, video game forms, and songs.
Sounds that are currently popular are highly sought after on Reels. When a new sound becomes popular, you may expect to hear it across a wide variety of platforms. Don’t be reluctant to jump on a trend and give it your own twist if it serves your brand well.
When a large number of people engage with the your reels sound, the computer interprets it as a sign that the sound is interesting and worth highlighting. After then, similar stuff from the Reels stream will start to appear.
Rely on shifts with leverage
Instagram users have loved a good transition between clips in a Reel since the feature’s inception.
Video editors with more experience will know how to use transitions effectively. They are ideal for use in reels. They keep people anticipating what will happen next, which keeps them engaged.
Check out the most watched Reels to get a sense of the most well-liked transitional styles.
Mix in new material
The ability to remix is another feature that is exclusive to Reels. With Remix, Instagrammers may take any piece of previously posted material and create a new video in reaction to it. When you make a Remix, the source material will play on the left and your own video will play on the right.
Instagrammers who make their own material enjoy remixing so much that the @creators account has provided tips on how to increase interaction with remixed posts. Some examples of what to post on Instagram include “throwback Thursdays,” “OOTD” picture remixes, and “Instagram stories.” All of them are great times and can easily be replicated.
Time your updates properly
Some of your Instagram followers are more likely to be online at odd hours. You may use the data you get from analytics and insights to determine the best moment to share material from your Reels.
Your Reels will have a higher chance of being seen and interacted with if you post them when your target audience is most likely to be online.
Always Communicate
Do you want your Instagram Reel to produce tangible results? Carry on.
Making only one Reel won’t cause much of a stir. You need to upload frequently to get the full viral effects of Reels.
Even if at first you don’t succeed, keep trying. Do some experimenting with the stuff you produce. Make use of transitions and effects. Feel free to use a more relaxed tone than in your primary stream.
Make use of a call-to-action button
Instagram, like every other social media platform, requires a strong call to action.
Your Reels should always contain a CTA, whether it’s a simple “click the link in bio” in the caption or a link sticker embedded in the material itself. They instruct viewers on what they should do next after seeing your video.
You may increase the number of people who interact with your material by encouraging them to do things like tap twice or click through.