To get the most out of your content and reach a wider audience on TikTok, whether you’re a company or an individual creator, it’s important to make videos that are optimised for views.
Brands that succeed in getting views and staying memorable on TikTok do so by capitalising on the platform’s “For You” page design, which is optimised for the short attention spans of today’s users. Read on for advice on how to start your post in a way that will interest readers and keep them engaged throughout.
How Many Plays on TikTok Equal One “View”?
There are many different ways that social media platforms track user engagement. When using TikTok, however, things are much simpler. The view counter starts at 0 and keeps going up for as long as your video is playing.
Additional views are tallied each time the video is played automatically, looped, or the same user returns to watch multiple times. However, self-views do not count towards total views.
Techniques to Raise Your TikTok Popularity
If you want more people to watch your TikTok videos, you need to make content that is interesting and worth watching. This is why you need a strategy for marketing on TikTok. You can boost your views on the platform by implementing the following marketing strategies.
Utilize Current Hits and Audio Clips
There are ebbs and flows in the popularity of different effects on the platform. Watch the platform’s trending content for reoccurring audio clips. While some fads don’t last as long as others, even the most forgotten audio clips can be brought back to life years later.
You can find all the videos that use a specific sound or effect by clicking on the sound in a video. The number of people who could potentially watch your videos expands as a result of this.
2: Keep videos to a minimum in length
Time spent watching and percentage of videos watched to completion are crucial metrics to track. People prefer short videos, so try to keep them between 15 and 30 seconds long.
Most viewers will click away from your videos if they’re more than 30 seconds long. If your video is too brief, say under 15 seconds, it’s possible that your audience will lose interest before you’ve had a chance to convey your message.
You can learn more about your target demographic and how long a video should be by experimenting with different lengths.
Use Appropriate Hashtags
In its functionality, TikTok mirrors that of Instagram. They tell the system what kinds of information your intended viewers can expect to find in your videos. Here are some of the most widely used hashtags on TikTok, as ranked by Shopify, along with some sample view counts.
Including a hashtag in your video’s description will have the algorithm promoting it to viewers who have watched videos with the same hashtag and shown interest in them. Therefore, instead of just picking trending hashtags, you should pick ones that are highly relevant to your content.
If you overuse hashtags, your account may come across as spammy and untrustworthy. If your brand wants to avoid this, one solution is to come up with a custom hashtag and encourage your community members and influencers you work with to use it in their own videos.
4 Promote Content Created By Your Audience (UGC)
In addition to making and sharing your own videos on TikTok, brands should also engage with and reshare content from their brand community both on and off the short-form video app. User-generated content (UGC) is any form of media not produced by you but instead by members of your community (such as dedicated customers).
TikTok’s algorithm will be more likely to show your videos to new users like them once you start resharing and interacting with videos from members of your brand community.
Last but not least, user-generated content (UGC) is ideal for TikTok because it is able to blend in with the raw, authentic videos that users love from the app, rather than appearing as an advertorial.
5. Collaborate with Specialty TikTok Stars
One way to increase exposure and gain new followers on TikTok is to encourage more users to share content related to your brand. Work with influencers who are fans of your product and can show how they incorporate it into their daily lives to increase brand awareness and fan bases. Creators can also form alliances with other influencers to promote each other’s work.
Find the best TikTok creators to work with before you start developing your influencer marketing strategy.
Take Part in Contests
TikTok challenges are a great way to capitalise on current trends and gain exposure for your videos. These challenges can be anything from a popular song to a prank, a dance, or a video edit.
TikTok’s algorithm will recommend your challenge video to users who have shown interest in videos with a similar theme. Make sure you’re not just posting your own content to TikTok and not interacting with other users.
Seven, Update Regularly and Frequently
Maintaining a steady stream of uploads is essential if you want to attract a larger audience on the platform. Users on the platform want to see more videos, but posting frequently is a requirement of all social media platforms.
The most prolific writers on the platform update multiple times a day. TikTok videos benefit from not needing to be professionally produced or edited in order to be popular.
Step Eight: Make the Change to a Business Profile
Changing to a business account won’t increase your viewership, but it will allow you to better plan for your channel’s future success.
You can also use analytics tools to learn about your audience’s behaviour so you can tweak your content for greater success. In addition, a business account grants entry to a special library of sounds and a central hub for innovation in the workplace.
You can increase your views, audience size, and interaction by using the aforementioned strategies. Sending you the best of luck!