It’s no secret that many organisations use Instagram as a primary social media channel because of its ability to direct large amounts of targeted traffic to their landing pages, facilitate two-way communication with their target demographic, and ultimately boost conversion rates.
If you feel like your Instagram presence isn’t what you want it to be, it’s time to find out what you can do to increase the number of genuine, organic followers you have. The greater the size of your audience, the more opportunities you’ll have to connect with your followers/users and create memorable moments for them.
This distinction between organic and paid growth is crucial when it comes to gaining a larger Instagram following.
Some businesses choose to take the easy route in attracting customers. Instagram’s algorithm is always evolving to filter out sponsored, low-quality accounts and interactions, so those who try to bypass the system by purchasing followers and likes end up disappointed.
In addition, the quantity of followers on your Instagram account is meaningless if they are not genuine, enthusiastic consumers who actively participate in your marketing campaigns by clicking through to your website and sharing their positive experiences with their own networks.
In that case, let’s get started doing it correctly by following these guidelines for increasing your Instagram following.
Revise your profile
Use all of the space you have available (just 150 characters).
The bio section of your Instagram profile is where you may introduce yourself to new followers, describe your activities, and encourage people to follow you.
A brief summary of your work
Insights into the individual
A rallying cry (buy, learn more, contact us, etc.)
A link
Only the link in your bio may be clicked on by Instagram users, so make sure you utilise it wisely. Not all companies that offer links to their websites maintain such links in a dynamic fashion. If you want to save yourself some time, you may use link-in-bio technology like Shop Grid to convert a single link into a whole list of links.
Caption your work well
Once people have viewed your photographs on Instagram, great captions will keep them interested in your account. You may provide additional information or context to your shared photo or video by including a caption. Caption words may also be used for in-app discovery.
It’s true that we don’t always have to read the captions alongside a blog article. Even while the typical length of a caption is growing, most businesses still don’t go beyond the maximum of 2,200 characters.
When should you provide extensive detail and when should you provide only the bare minimum? There is no set of laws that must be followed. Just like with different kinds of material, variety is key.
Interact with the people you want to see your message
The best strategy to gain new followers on Instagram is to visit the accounts of your closest rivals and interact with their audience. These fans are likely to buy whatever it is you’re selling. Therefore, you have a great opportunity to connect with them and gain new Instagram followers.
The question then becomes how to win over the fans of your rivals. Start a dialogue with them. There are essentially three types of interaction on Instagram:
Similar to a photograph
Post a remark under a picture.
Put in a good word for your company by leaving a message.
Leverage the real-time capabilities of Instagram
Live video is the most effective type of advertising on Facebook, Twitter, or any other social media site. In Instagram Stories, a circle will display around your profile picture whenever your company begins streaming live video to let followers know they can watch. Your audience will be alerted when you begin streaming live video. You have 24 hours from the time you complete your Livestream to add it to your narrative.
Interactivity is a hallmark of Instagram Live. Your Instagram followers will likely remark while you’re live, so it’s important to interact with them.
Gaining more Live Instagram followers may be done in a number of ways.
- Do a chat show hosting.
- The inner workings of your organisation
- Disseminating up-to-the-minute news
- Displaying tutorials for a product
- Takeovers by Influencers