What sets Instagram advertising apart from traditional marketing methods?
Using promotions, you can breathe new life into content that has already received a lot of attention and is performing well. While ads are used in conjunction with a campaign, they highlight fresh material.
The point of running a campaign is to get more people interested in and familiar with your business. Or maybe you just want that one specific article to convert better than the rest.
However, advertisements typically have a more focused message and population in mind.
Instagram ads and promotions both have the “sponsored” designation appear under the account name.
Marketing Objectives for Instagram
An Instagram campaign can aim to achieve one of three outcomes:
- Enhanced publicity tours
- Greater frankness in communication
- Increased Online Traffic
Users’ next steps after engaging with the CTA will depend on the objective you select. The first two objectives will retain people where they are, but the third will get them to your landing website. (LP).
To be ready for the increase in activity on your profile, DMs, and LP, you must first know what you hope to achieve.
The first requirement for creating an Instagram post is a company profile. It was previously necessary to connect your Instagram account to a Facebook account in order to run the ad, but if this is your first campaign, you may not have to do so after June 2020.
Guidelines for Constructing a Successful Instagram Ad
1. Feature popular articles and videos.
Don’t give extra attention to articles that seem to be lacking in engagement. There is a risk of squandering resources on a thread that won’t amount to much.
If your business is thinking about boosting a single article, prioritise those that have already received a lot of attention.
Why? These articles have proven to be popular with your audience. This suggests that they will likely be well received by the people you haven’t yet contacted.
2. Create a mobile-friendly version of your home website.
Instagram was designed exclusively for smartphone use.
Make sure the site you send people to is optimised for mobile users before you send them there. You’ll get a poor ROI and a high exit rate if you don’t. (ROAS).
Some factors to bear in mind when creating content for mobile devices:
- Use a single column as it simplifies reading and navigation.
- Don’t overstuff your website with media files like photos and movies. Furthermore, they may impede down the launching process.
- Don’t make the reader work too hard to get through your writing. Paragraphs that look fine on a laptop may run together on a mobile device.
3. Have a clear objective in mind.
You should get your Instagram page and/or promotional landing page ready in advance.
Once a person clicks on your ad, you need to be prepared to turn them into a paying customer. If not, then what is the use?
A aesthetically attractive grid, a detailed description, and up-to-date contact information will all help you achieve this objective.
Asking a query in your post can increase the number of responses you receive.
The more time you give yourself to plan, the better your chances of successfully attracting your target audience.