Transform your profile into a company page and fine-tune the description.
Make sure your Instagram profile is well-designed before you do anything else. Introduce yourself to prospective new followers and offer them a compelling reason to stick with you.
An established writer should be chosen for this task.
Your Instagram account requires only one or two individuals to manage it, just like all of your other social media profiles.
If you can, choose someone who already has Instagram expertise and “gets it;” if not, make sure that anybody you hire is up-to-date on all Instagram has to offer, from Reels to IGTV.
Use proper techniques for taking pictures and editing them.
Your Instagram posts should be of high quality. A lot. Your Twitter followers may overlook the occasional poorly written message, but they will not tolerate a poorly shot photo on Instagram.
Maintain a consistent schedule of updates.
It’s time to start posting once you’ve set up and optimised your profile, assigned someone to handle it, and assembled your creative materials.
You should have at least 15 high-quality articles up before you start interacting with individuals and working your way down this list. That way, individuals who visit your profile will be treated to a full screen of photographs and have confidence that you routinely produce high-quality material.
Let people from outside your organisation help you curate material.
Request that senders use descriptive subject lines to help you organise the information they deliver. The more work you make it for people to provide you content, the less stuff you’ll get, so this may not be the most elegant approach to curate images, but it’s the easiest for the individuals sending you photos.
Maintain a single, unified brand voice across all channels.
Although your photos and videos will likely receive the most attention from your followers, the text you include in your Instagram posts should not be neglected. It’s important to have a consistent voice that humanises your business if you’re managing a channel for a brand or if you have many Instagram managers.
Create subtitles that people will actually want to share.
You might think of captions as the cherry on top of your post. Having consistently good captions can do wonders for giving your business a personal touch, attracting new fans, and increasing the shareability of your content.
Use appropriate hashtags to enhance your postings.
Hashtags on Instagram allow people who would not otherwise be connected to have a single thread of communication. Your postings will reach more people and be more discoverable to potential buyers if you include relevant hashtags.
When you have enough followers, you may experiment with making your own hashtags, such as your business’ name or a catchphrase that relates to your content. This is a fantastic method to strengthen your brand’s identity on the service.
Take advantage of popular media types.
Short-form videos, made popular by apps like TikTok, have quickly risen to prominence as a powerful kind of social media content.
Short videos are the most successful content type, according to a poll conducted by the HubSpot Blog. Also, by 2022, 95% of marketers who use short videos expect to have either increased or maintained spending levels.
New Instagram features, such as IG Reels, may be used to your advantage if you want to grow your user base.
Publish something that will interest your audience.
What kind of things do you find yourself sharing the most on social media? Do you find yourself sharing humorous and relatable content? When you have a good notion of what works, keep making more of that!
On top of that, Instagram offers a plethora of useful tools and features, such as Instagram TV, Instagram Reels, Instagram Stories, Instagram Live, Highlights, etc. Start by publishing a variety of content kinds and evaluate their performance. Then settle on a plan and get really good at using only one method. By doing so, you will be better able to provide material that interests your audience and attract new followers.
Boost your Instagram following.
An Instagram account that hasn’t been promoted is like a tree that falls in the wild; no one will hear it. Oh, okay. But your fan base will shrink as a result.
Promoting your Instagram account is a great strategy to get new followers. Include social media embeds (like the ones you see in this piece) on your blogs and in your email newsletters. Asking your existing followers to follow you on another platform is a terrific approach to get more people to start following you there.
Instagram advertising and promos are also a great way to spread the word about your account. You can now communicate with more people thanks to this. It may appear like advertising only work for marketing certain things, but I’ve followed multiple company accounts after seeing a sponsored post.
Follow, like, and comment on other people’s posts to interact with them.
Finding individuals who post photographs that interest you, following their accounts, and interacting with their material is a terrific approach to become more active in the Instagram community. It’s the most organic technique to get people to check out your Instagram page.
One result is that they will likely check out your profile after receiving the notification that you have followed them. This highlights the need of accumulating high-quality posts before reaching out to others.
Second, you’ll be able to see their latest postings in your feed and engage with them as you see fit by clicking “Like” or replying.
You may show your appreciation for your audience by repinning their comments and sharing other user-generated material as you get more followers.