It’s common knowledge that influencer marketing can do wonders for your company’s bottom line. Many companies are reallocating resources to increase spending on Instagram influencer marketing because it is so effective at boosting sales and brand awareness.
To be successful, though, the appropriate approach is essential.
Whether you’re just starting started with influencer marketing or have collaborated with hundreds of them, the tips in this article will help you take your strategy to the next level.
Keep reading to find out why you should be using Instagram as part of your marketing mix. Then, we provide you three motivational case studies that demonstrate, in concrete terms, how influencer marketing is conducted in the year 2023.
Exactly why is Instagram so useful for influencer marketing?
Both influencers and companies love Instagram as the primary platform for influencer marketing. Why? How did Instagram become the go-to platform for influencer marketing?
Massive Impact
With over a billion people using it every month, Instagram is one of the most widely used social networking sites. This implies that businesses may use Instagram to reach people in their target demographic wherever they may be in the world.
Strong participation rate
Even though other sites, like Facebook, have more users overall, they just can’t compete with TikTok and Instagram when it comes to user involvement.
TikTok’s organic engagement rates are between 3% and 9%, depending on their audience size, as reported by Influencer Marketing Hub.
Instagram, however, has the highest average interactions per post per 1,000 followers, according to a research by TrackMaven. According to 99firms, brand stories are the most preferred format because of the many opportunities and benefits they offer.
The top pick among opinion leaders
Most influential people use Instagram. Very few people (2%) chose Facebook as their preferred medium. They have a large and engaged Instagram following because they are experts at producing engaging content for the platform.
That’s why Instagram should be your go-to platform for an influencer marketing strategy.
There is a $6.50 ROI for every $1 invested in Instagram Influencer Marketing. When popular people endorse a product, their supporters often buy it to see if it lives up to the hype. Hence, the term “influencer” is aptly named.
Genuine material
The phrase “authenticity” pops up frequently in conversations about influencer marketing, and for good reason. The typical Instagram user wants to make connections with individuals whose lives are more relatable to their own, not with flawless people like superstars and models.
There has been a rise in the desire for actual, unscripted conversations and other content in recent years.
Micro-influencers matter
Slowly but surely, brands are awakening to the potential of nano- or micro-influencers, who can engage with a niche audience on a more personal level. Although they may just have a few thousand followers, this devoted and trusting audience is ideal for firms looking to sell their wares.
Live-action videos and extended narratives
Customers adore videos. A narrative, film, or live video with an influencer demonstrating your product and discussing how they use it in their daily lives is more real and engaging than a contrived product photoshoot.
Instagram is aware of this, which is why it is expanding its support for other video forms, including Instagram Live, reels, and IGTV (its own long-form video platform).
This is a fantastic chance for companies to raise their profile.
What characteristics do the most successful influencer marketing businesses share?
Influencer marketing initiatives may be executed even without the use of a dedicated platform. However, a professional platform like Storyclash will help you generate greater outcomes if you are serious about harnessing influencer marketing to drive actual business results.
Storyclash has the confidence of Gina Tricot, everdrop, and Yepoda.
And here’s why.
Check out what the influencers are posting
Successful influencer marketing depends on finding the appropriate influencers. Choose your influencers based on the quality of their work, not on their location or the number of people that follow them.
Having a well-defined plan in place will allow you to better comprehend your target audience.
Check Instagram Stories Regularly
Suppose you’re advertising a new lipstick for your cosmetics company. Makeup tutorial influencers that have used your goods should be monitored to ensure that they are not promoting any competing brands.
Instagram stories are a popular medium for partnerships with influential people, so be sure to keep an eye on them.
Do not lose sight of your various influencer marketing efforts
Initial reporting for many companies is done manually. Manually gathering data and recording findings is time-consuming and prone to inaccuracy, especially given the meteoric rise of influencer marketing.
You can’t assess the efficacy of your efforts and gain insights to inform your future strategy without thorough reporting. Boost your business’s revenue, return on investment, and alliances as you go.