The success of your Instagram marketing efforts may depend on the duration of your Instagram Reels.
There’s a sweet spot for Reels duration that usually produces amazing results, and it all depends on whether you’re trying to maximise views, interactions, or conversions.
Tips for improving your Instagram highlight reels
To further increase your Instagram Reels exposure, engagement, and eventual conversion rate, consider the following:
1. Study the competition.
There is no silver bullet when it comes to Instagram Reels, but your customers may learn from the successes of their rivals.
You may find more brands that are comparable by using the in-built search bar.
You can find their most popular Reels by clicking the “Reels” button on their user profile page. The Instagram app and website make it simple to recognise them by displaying the total number of views for each Reel in the thumbnail.
To determine how long their most successful Reels are, use a dedicated timing app. Also, think about things like Reel layouts, preview images, subtitles, and hashtags.
2. Set up Instagram Highlights
Using Vista Social’s scheduling features, you can arrange the release of your Instagram Reels to coincide with your target audience’s most active periods of the day.
Direct publication to Instagram Reels is now possible from within Vista Social, making it one of the first social media management platforms to do so. Unlike competing products, our social media administrators receive alerts whenever content is ready to be shared, not just when it’s time to publish.
Additional social media platform management is a bonus with Vista Social. For social media marketers juggling many client initiatives at once, this tool is the proverbial “Swiss Army Knife.”
Vista Social examines user interaction trends on past posts to determine the optimal times to publish your Reels.
The Publish tool makes it simple to access these periods when scheduling Reels.
3. Make your diminutive stature a selling asset.
Emphasizing the brevity of your Instagram Reels posts is a great way to get more viewers.
Instead of saying “easy-to-use tips,” try using something like “10-second hacks.” To get more attention, you might include the length of your Reel in the thumbnail or add hashtags like “#5secondhack.”
4. Make Classic Reels
Instagram now allows users to download Reels for offline viewing. The result is increased visibility over time, strengthened brand loyalty, and increased credibility on Instagram.
Focus on evergreen subjects and video content types to increase the likelihood that viewers will keep your client’s Reels.
Consider creating films like checklists, buyer’s guides, and fast lessons that users may refer back to time and time again.
Instagram followers may also be given a “behind the scenes” tour of your client’s business or, at the very least, be interviewed as a group representing the brand. Prospects who are interested in your company’s unique culture will appreciate these Reels forever.
5. Incorporate Instagram Stories into Highlight Reels
Because of the increased allowed duration, Instagram Reels are a great way for customers to find out more about a business. They work great for videos that will always remain relevant, such as those posted to a client’s profile feed, embedded on a website, or saved by users.
Instagram Stories increase user engagement with interactive stickers despite having a default time limit of only 15 seconds. Stories are more intriguing and urgent than Reels or standard Instagram posts since they only last for 24 hours.
You may use both Instagram Reels and Instagram Stories, so don’t feel pressured to make a decision if you can’t make up your mind. Make full use of both in order to aid your clients in expanding their user base and gaining an edge over the competition.
Immediately publish Instagram videos that do well.
When used in conjunction with Vista Social, Instagram Reels may be scheduled for optimal viewing and interaction.
For steady expansion on social media, it’s important to automate a publishing schedule and monitor user activity. Get started with Vista Social now.