The launch of Instagram Stories is maybe the single most important factor in Instagram’s recent phenomenal growth. Even though it’s essentially a carbon replica of Snapchat’s most popular feature, it attracted a whole new audience and helped Instagram experience explosive growth. But if you’re serious about Instagram, you’ll want to track your Stories’ analytics.
How Many People Use Instagram?
Over 1.4 billion people used Instagram as of January 2022, making it the fourth most popular social media app behind Facebook, YouTube, and WhatsApp. Instagram has expanded well beyond its original function as a platform for sharing mundane but enjoyable moments of daily life with friends and followers. Users who want to share their experiences in more dynamic and interactive ways have flocked to Instagram since the platform added new storytelling tools.
An Alternative to Snapchat: Instagram Stories
Over the course of many articles, including How to Use Instagram Stories Like an Expert, we’ve taken a close look at Instagram Stories. When Instagram Stories debuted in August 2016, it was in part as a challenge to Snapchat and its target demographic of young people. Its popularity has skyrocketed, and today more than 500 million Instagram users check their Stories every day.
Even while Snapchat has more than 550 million users globally and 363 million daily users, the latter number is still far smaller than the number of people who use Instagram Stories. Due to its greater user base, Instagram has surpassed Snapchat as the most popular medium for temporary content.
Post All Your Tweets on Instagram Stories
Sharing public tweets on Instagram Stories is now possible for Apple users who are also active on Twitter. You can do this using the most recent versions of both the Twitter app and the Instagram app.
Sign into Instagram and Twitter separately, then launch the Twitter app from within Instagram Stories. You may easily share a tweet on Instagram by tapping the share button and then choosing the Instagram symbol. If you tweet from the Instagram app, a draught of your story will appear in the app. It will show up as a movable and resizable sticker on your Instagram feed. When you’re happy with your story and ready to publish it, you can choose to show it only to specific accounts or to everyone who follows you on Instagram.
Success metrics can’t be calculated without tracking Instagram Stories.
Influencers and content providers on Instagram should use Instagram Stories more strategically. This is due to the fact that Instagram Stories only exist for a day before being deleted.
This makes Instagram Stories ideal for disseminating relevant or noteworthy material, but also highlights the importance of monitoring your stories’ engagement rates to maximise your efforts. However, Instagram Stories data analytics are available.
Instagram’s Most Important Metrics
Instagram provides a variety of indicators for evaluating the success of each IG story you publish. Instagram’s statistics are excellent since they provide a wealth of information about how your audience engages with your posts.
Influence and Reception of Stories
Reach is an essential KPI for marketers and company owners looking to broaden the scope of their brand’s exposure. Instagram measures how many people have viewed your story based on how many different accounts have seen it. But impressions are the total number of times your story has been viewed, regardless of how many times it has been viewed by the same account.
If you posted an Instagram story and 100 different accounts viewed it, your reach would be 100. Your impressions would be 200 if the same 100 accounts read your content 200 times. The difference between reach and impressions is that the former measures how many unique people saw your content, while the latter measures how many times your story was seen.
Rate of Completion of Stories
You want people to not only come across your Instagram stories, but also to view them. If no one is interested in your narrative, there’s no use in writing it.
There is a number for this on Instagram called “story completion rate.” The number of viewers who stuck around until the finish of your tale is measured here.
A high percentage of viewers sticking around to the end of your video shows that they were engaged by the plot. However, a low completion rate may indicate that your stories are either too long or not engaging enough to keep readers engaged.
Engagement
One of the most crucial Instagram Story metrics is engagement since it reveals how your audience responds to your posts. The aforementioned methods are the gold standard for gauging audience participation. Taps Forward and Backward demonstrate a high degree of engagement since the user is actively moving to consume more of your content or revisit previously viewed stuff.
Keep in mind that these indicators may not represent the full success or failure of your articles. There are a number of criteria to evaluate, and it is recommended that you do so simultaneously.