The potential return on investment (ROI) of your material can be greatly increased through strategic link building. It helps with content scaling but can lead to problems with quality if companies skimp on organic content marketing in order to produce lots of sales copy.
Although backlink development is becoming less important in content marketing, it still has unrivalled driving power when produced in large quantities. Producing more backlinks every month than most small-scale industries generate every year is also not a viable strategy to compete with top brands.
Where Should You Put Your Energy When Expanding Your Link-Building Efforts?
You risk having your brand’s worth dwindle if you use a backlink service. As a result of poor SEO practises undertaken in an attempt to produce a large number of backlinks, the volume of organic traffic you receive will decrease, and your SERP ranking will suffer.
In the following paragraphs, we’ll discuss scalable link-building strategies that you can implement for your business to keep up consistent outreach and generate massive amounts of content traffic over time.
1. Approaches to Link Expansion for Larger Brands?
This concept is simple to execute for most consumer-facing businesses because of the high level of customer engagement generated by interesting and humorous content posted online. Interest and enjoyment can be amplified by including content that is entertaining, opinionated, controversial, or emotional.
Here’s what you need to do:
Produce Long-Lasting Content
Always keep in mind that your content can be improved upon when creating it for promotion and linking. All the background and research that went into creating that material. The value of long-lasting content comes from the fact that readers can identify with it on numerous levels.
Suppose you have designed an engaging animation. You clearly spent a lot of time and energy on this, and it shows in the polished design and functioning of the engaging elements. Assume it was a 100-hour project. It’s safe to assume that if you had to do it all over again, you wouldn’t want to devote another hundred hours to it.
That’s not a scalable approach. If you want to improve something, you should search for ways to do so that don’t reduce quality. The goal of this sample is to demonstrate how to insert a record in the same style to make the underlying design and development code for this component reusable.
Pick Content Types That Should Be Revised Occasionally
Writing content that is released but quickly forgotten is a trap you should avoid. Having high-quality SEO link-building but failing to follow up on it can result in lost chances for significant organic traffic.
Keep that in mind as you begin working on your material. You’ll save yourself a lot of stress if you consider potential solutions in preparation.
Long-tail anchor keywords should be a central part of your content template
Even though many of us are well-versed in search engine optimization, content strategies focused solely on producing backlinks and a handful of goal keywords aren’t always preferred by link builders. Brand owners often put more effort into making content that attracts connections and less into optimising it for specific keywords.
However, there are situations where this is inevitable due to a lack of relevant goal keywords. However, if the material is highly ranked, a link may appear on its own.
2. How to Extend the Link-Building Power of Your Brand?
The relevance of the content to the searcher is often overlooked by many SEOs in favour of optimising for keywords and meeting specified criteria. It’s not uncommon for brands to ignore high-quality content in favour of promotional material. Some business owners of brands think utility is a bad investment because it might not sell as well.
Here are some methods to accomplish this:
Improve your SEO link-building by working with others
Link making scale doesn’t have to be confined to your workflow. You can accomplish this by coordinating with other departments to incorporate connections into their routine procedures.
Working with bigger companies and going above and beyond simply requesting PR people to add links to their materials is where this tactic really shines. Finding local activities that would be a good place to include links is the key to establishing connections with other divisions.
Maintain cordial ties with the industry’s pillars
One of the best methods to build rapport with influential people in your field and have them come to you with an offer is to rely on your unrequited connections. This material could take the form of a guest piece, or you could present a complex and authoritative persona.
When Expanding Your Link-Building Efforts, What Should You Avoid Doing?
Two additional items should be avoided when expanding an existing link-building strategy:
You should never subject your readers to a deluge of generic content.
There is a high probability that your material will receive very little organic traffic and ultimately lose you customers. This sort of hasty action goes against the principles of content scalability and results in subpar output that turns off potential customers.
Avoid the common pitfall of prioritising increased content output over expanding your backlink services.
Brand owners who prioritise quantity over quality and who disregard the insights of subject matter experts (SMEs) risk lowering the bar with their hasty content production strategies. Your content’s quality will suffer if you choose a content marketing firm that isn’t a good fit for your needs.
Conclusion
You can think of link development as your backbone. It draws attention to your content among the sea of others vying for the coveted first position on search engine results pages. In addition, it is now more difficult to attract organic visitors using only SEO-driven keywords, due to the most recent search engine guidelines. Your content’s visibility will increase thanks to the abundance of natural links pointing back to it, which will have a positive effect on your identity and outreach efforts.