More than a billion people across the world are currently using Instagram. Without a question, it’s a fantastic sales channel for companies looking to spread the word about their wares. With Instagram’s new Shopping function, businesses can utilise their account as a digital storefront, showcasing items with prices and linking followers directly to their web store. Therefore, Instagram has great potential as a promotional tool for any online enterprise.
It’s noteworthy to note that social networks like Instagram and Facebook account for half of all traffic to online retailers. Sales can’t be made without people visiting your online business, and Instagram is the most effective network for doing so right now. Therefore, it is not only important to have a presence in it, but also to invest the time and energy required to fully utilise it.
Did you know that the most popular social media platform for generating online sales is Instagram?
While Facebook formerly accounted for 80% of those transactions, Instagram is steadily increasing and now accounts for 60%.
How to begin selling on Instagram is the million-dollar issue at this point.
Transitioning from Individual to Organisational Profile
The first step in making sales on Instagram is switching from a personal to a business account.
By doing so, you may present yourself to your audience as a legitimate business and gain access to premium services only available to brands on the site.
The ones that matter the most are:
Your account statistics provide insight into how readers engage with your content, allowing you to fine-tune your social media approach.
In order to expand your readership and attract more engaged readers, you should promote your articles.
One of Instagram’s most prominent features is the ability to shop directly from the app. If you connect it to your online shop, you may start selling on this social media platform. You may start making sales on Instagram without even having a website. With shoppable posts, Instagram and Shopify may now work together. Users may now shop from the posts thanks to the integration.
Factors that make a good business profile
You should treat your Instagram business profile as though it were a digital outpost of your company’s website. Everything about your account and gaining new followers and holding on to the ones you already have. To assist you out, here are four suggestions. –
Your brand’s redesign makes it easier to recognise
Use a streamlined and condensed version of your logo as your profile photo to make it more memorable.
Carefully consider the account name
Selecting a name for your company profile is a big deal, therefore it’s smart to use searchable keywords wherever possible. This will make it easier for Instagram followers to understand your brand’s mission.
Audience description
Important information about you and your business may be shared here. Use it to your advantage in an alluring manner to raise your Instagram profile.