Managing a company’s social media presence is not the same as managing your personal account, like Instagram. For many businesses, social media marketing is essential, so getting it right is paramount.
No matter how endearing the memes may be, you cannot simply post them online without restriction. To increase your brand’s visibility, you need to post pertinent content at optimal times and employ relevant hashtags.
It’s challenging to maintain that level of quality over time, but many brands manage to do so successfully.
Looking at it from the perspective of the customer, it appears simple, entertaining, and easy. It can seem both mysterious and astounding from our vantage point.
So, what is it that well-known brands do differently? They’re pros at finding out what their readers want to read about while staying true to their own brand’s voice and tone.
To increase interaction and shares on social media, try these three simple strategies
Most people today have a social media profile. To put it mildly, that’s a mixed blessing.
One positive aspect of social media is the ease with which one can reach a large number of people who are actively seeking out content. However, that enormous audience is also actively sharing content of its own, leading to a content glut.
The Brand Comes First
Start by highlighting the best moments in your company’s “life,” just as you would in your own social media profiles.
Using social media, you can give a face to your company and its offerings, making them more relatable to customers. Because they aren’t up against the faceless corporation stereotype, solopreneurs and small businesses have a distinct advantage here.
Posting about brand-related topics gives your customers a chance to get to know you and your business.
Make good use of FAQs. Your customers (and potential customers) care about these factors.
Tell true accounts of your customers or employees. performed an action that causes you emotional distress. Share your thoughts on it online and explain how it fits in with your larger goals and principles.
Describe the difference your company has made in the world. Most people care about how you’re doing, so keep in touch. Nielsen found that 55% of consumers are willing to pay more for a product made by an ethical business.
Share some insight into a typical workday in your life. Present yourself and your daily activities to your readers in a way that is representative of a positive culture.
Participate in social discussions that interest you. Is your product or brand associated with a currently trending subject on social media? Feel free to share your thoughts.
Honor the completion of desirable tasks. Have you completed a significant step in your quest? Make your listeners a part of the party!
Share an offbeat benefit, application, or fact about your product. Create interest and get people thinking differently about you and your product by taking a unique tack.
2. Follow Your Intended Audience Around
Spending some time investigating what else your target audience is asking about is the best way to figure out what topics they are truly interested in.
Investigate the concerns of your market by perusing the questions they’ve asked elsewhere; once you’ve pinpointed their other pain points, consider the ways in which your brand can address them.
There are numerous online resources to explore, with the specifics depending on your field. Consider: \sQuora. Like Yahoo! Answers, but with much more thorough and researched responses.
Reddit. Think of subreddits as premade markets, full of readers interested in and conversing about a specific topic. Use r/findareddit to look up specific subreddits that may be of interest to you.
Community pages on the social networking site Facebook. These communities, like Reddit, can be a wealth of information about your brand’s target audience.
Opinions left on Amazon.com. Read the comments about competing products to learn about customer concerns and areas for improvement.
Third, Dig Through Your Content Schedule
A social media content calendar is a great tool for planning out posts in advance. They can also assist you in staying on topic or spotting opportunities to introduce additional, related topics.
Can’t think of anything else to write about? An additional use for your content calendar is as a thematic guide. You can use it to find more ways to:
Corresponding themes. Think about the social media conversations you’re already having and how you could develop them further. Try to incorporate any currently popular topics from social media as well.
Topics that keep coming up. Create a weekly shout out, puzzle, or quiz to increase participation. For other forms of valuable social media content, such as contests and giveaways, this method works just as well.
Past tense of recycle. Is there something significant we haven’t discussed in a while? Ring the changes!
Reusing outdated content formats. Have you mainly been sharing quotes that make you think? It’s time to switch tactics. Didn’t make an infographic for a while, huh? Search for hidden data.
Use These Strategies to Maintain Concentration, Energy, and Creativity.
Problems can arise when trying to maintain a constant stream of content for social media. It’s not enough to simply be novel and engaging; your brand’s identity must also be carefully cultivated so that it doesn’t get lost in a sea of competing styles and messages.
The purpose of these three techniques is to help you maintain brand consistency as you brainstorm social media post ideas. If you follow these suggestions, you’ll be able to establish a strong, consistent, and engaging social media presence that will attract and retain readers.