The most exciting aspect of any social media marketing team is undoubtedly running social media campaigns. It’s exciting and challenging to think of fresh ways to promote your brand’s products and services and to maintain the interest of your target audience.
However, this can be problematic for a business’ content marketing strategy because social media marketers frequently experience a lack of inspiration. It’s difficult to stay ahead of the curve when you’re constantly switching gears between platforms and coming up with new content to keep your audience interested. Therefore, the hardest part of a marketer’s job is thinking of new ideas.
Repurpose Content for All Platforms
If you find yourself stuck for inspiration, remember that you can always repurpose your content to great effect. However, there is a misconception about social media content, which is that it must be completely novel and never seen before.
By rereading your own articles, you can come up with fresh ideas for future posts. It does double duty by reviving your imagination and increasing your work’s potential for widespread exposure.
Regularly broadcast live on your social media channels
If you want to get people’s attention across multiple platforms, live streaming is a great option. It’s common knowledge at this point that creators who host Live sessions on their social media channels, particularly Instagram, attract more viewers and fans.
If you’re trying to figure out what to post on social media and you’re aware of the potential of live sessions, why not try hosting one yourself? After all, live broadcasts are more efficient than regular updates because they encourage audience participation and spread the word about a business’s offerings.
Share and repost useful content from your social media channels
Sharing and reposting useful content from your other social media accounts can help keep your feed interesting and up-to-date. User-generated content curation has many significant advantages and saves both time and money.
This could be a video from a thought leader in your field that resonates with your company’s mission or a blog post that offers insightful industry insight.
Make Additional Slideshows and Infographics
Making a carousel post that is both interesting and beautiful is a great way to attract attention. Try it out for yourself; don’t just take our word for it.
To promote your company’s goods and services, make an infographic or carousel on a topic that many people are interested in learning more about.
Host a Competition
You probably already know that some internet challenges became instantly popular after being posted online. The ice bucket challenge and the kiki challenge are two examples that quickly went viral and drove millennials crazy.
Even if your content strategy has nothing to do with millennials, don’t forget to include their enjoyment. You have to be wondering why. But even if they aren’t your target demographic, they still wield enormous social influence, and the content they spread—even if only for the sake of puns—can go viral.
Create Engaging Case Studies
In-depth, all-encompassing case studies are the most fascinating to read. Case studies are more difficult to create than other content types, but they have many advantages, including increased engagement, more comments, and more shares.
The case study can be released in a variety of forms, including a blog post, video, slide share, or print publication. Because of this, search engines will crawl, index, and rank your site favourably.
Include polls in your social media content strategy
The vast majority of people, when asked, will gladly share their thoughts on the matter. There’s no reason not to take full advantage of this quirk of the human mind. What do you think people would do if Apple hosted a poll on its Instagram account asking which of the iPhone 13 and iPhone 13 Pro Max they would buy? They will respond!
But why would they even bother to respond? Considering the topic at hand is at the very heart of their fascination. If you haven’t been conducting polls on your various social media accounts, now is the time to start.
Promote a contest or giveaway
The only thing more exciting than shopping is… Totally cost-free retail therapy!
One of the best ways to increase interaction from your social media followers is to host a contest.
According to research by Tailwind, most Instagram posts that receive over a thousand likes or comments are related to some sort of contest. The report also shows that account growth is typically 70% faster for accounts that host contests than for accounts that do not.
Get Your Users Involved in the Process
In social media, the end result can be faked, but what if we could see the process? This is what they find so interesting.
Recently, at the end of season 4, Money Heist included a standalone episode that captivated viewers all over the world. So, what made that episode so exceptional? The episode served as a “behind-the-scenes” look at the making of the entire TV show.
Share Motivating Quotations
Many people enjoy quoting their favourite works of fiction, screen characters, and films.
Brainy Quotes is a great place to look for motivational sayings to use in your content. You can find quotations from many famous writers and thinkers there.
Closing Remarks
Your content is your company’s most valuable asset; social media is the means by which it is exposed to potential customers. Is there logic to it? If that’s the case, you should put in some effort to inject fresh vitality.
It demonstrates that you care about your company’s online reputation and are determined to give your readers what they want.