You’ve got an incredible blog there; not only is the design gorgeous, but the writing is superb, and you’ve even found the ideal domain name to match your subject area. Now you can kick back and take in all of the natural visitors. But there’s a catch: nobody seems to be able to locate your blog.
Blogging is a company just like any other, and like any other, it may benefit greatly from some strategic advertising. There is no shortage of digital marketing platforms available, so why not choose one that you are already comfortable with and make frequent use of?
With more than 2 billion monthly active users, Instagram is a veritable gold mine of leads and opportunity to reach new audiences. Your only task is to pick the proper possibilities.
Here are some things to keep in mind if you want to promote your blog on Instagram.
Make the change to a commercial account
Creating an Instagram company account is the first step in implementing any kind of Instagram marketing strategy. There are a variety of paid and free extras accessible to businesses that aren’t available to regular users because of the accounts’ focus on advertising.
Getting Instagram Insights is the main perk of making the change. You can monitor the success of your articles and learn more about your target demographic with the help of Insights’ plethora of useful data and statistics.
In fact, Instagram provides a free marketing strategy for new users. Below, you may learn more about the Instagram advertising tools that are available.
Instagram makes it simple to go from a personal profile to a professional one. To switch to a business account, choose “Settings,” then “Account.” Choose your industry and fill up your contact details, and you’re good to go.
Publish more of what you’re already making
Increase your content output once you have established your company account.
Quantity is less of a concern than quality, yet quality will always win out in the end. You need to update at least four times every week. However, if you want to attract more people, you should publish at least once or twice a day.
A research conducted by Tailwind found that upping the frequency of one’s posts led to a noticeable boost in both engagement and the rate at which one’s following grew. A 56% increase in followers was observed in only three months for accounts that increased their posting frequency from once or twice a week to once or twice a day.
Keep in mind the importance of consistency as well. Regular publishing, especially at a certain time each day, may encourage more interaction from readers. Because of this feedback loop, Instagram is more likely to prioritise your post in the feeds of your followers.
Boost the visibility of your Instagram content by sharing it with others
You should consider the benefits of cross-promoting your Instagram blog on other social media sites while you advertise your blog on Instagram. Remember that your message must be adapted to the medium and the people who will be reading it.
Instagram is a visual platform, therefore it stands to reason that your posts would benefit from an arresting image. Including a caption with your image is helpful for gaining greater exposure, but using hashtags is where it’s at. Find out more about the proper utilisation of hashtags by reading on.
Follow up an Instagram post with a similar, attention-grabbing image on Facebook. While Facebook’s character limit is higher than Instagram’s, you should still keep posts brief. After all, the goal is to get people interested enough in what you have to say that they click through to your site. Encourage participation from your audience by asking for their thoughts. While Facebook allows hashtags, their use is optional.
Instagram: Do tags ever make a difference?
For Instagram to be useful, you must include hashtags that are relevant to your content. If you know what you’re doing, you can increase your blog’s visibility among readers who care about your subject matter.
You may make your posts more searchable by using hashtags to group related topics together. As you use a hashtag in a post, it will be collected on the dedicated page for that tag.
The interests of many people motivate them to follow particular hashtags. A user may see your blog post in their feed even if they aren’t following you if you utilise a hashtag that they follow to promote your blog. Get them interested in what you have to say, and you could just win over another follower!
Put Instagram to work for your business with the right marketing tools
Using Instagram-specific promotional tools is another effective strategy for promoting your blog on the platform. Once you set up a business account, Instagram provides you with its own set of marketing tools, including a customised strategy.
Anything from hash tag generators to photo editing programmes may be used as a marketing tool. Apps designed for growth marketing may help you organise contests, prizes, and tournaments to increase user participation. In order to make captivating Instagram stories, video editing software is used. One’s marketing efforts can be simplified with the support of others.
Utilize Instagram to develop a consistent aesthetic for your company
Branding yourself successfully on Instagram relies heavily on how your business is presented visually. Consistency in design enhances consumer recall and familiarity with a product.
Naturally, it’s important for branding to resonate with its intended demographic. Think about the message you want to convey to your readers while creating your blog’s “look.” For what kind of mood are you aiming? Your brand is a reflection of your character and the way you communicate.
Make sure your pictures flow well together. Posts and articles should be designed with consideration for factors such as colour scheme, font choice, style, language, and mood.
Develop your Instagram following with the help of statistics
Increasing your Instagram following is a great way to attract new readers to your site. With the help of analytics, you can learn more about your target demographic and produce content that is more likely to resonate with them. Using Instagram Insights, which is available to anyone with a business account, you can find out when your target demographic is most active on the platform, how far your posts travel, and which ones receive the most engagement.