Most people on the internet love to watch short videos. More than 73% of people learn about a product or service through watching shorter videos. So, Instagram rushed on to the new feature called the Reels.
With 1.5 billion active users, Instagram serves as one of the best platforms for all kinds of people, from creators to brands. Interestingly, the users on the application spend 20% of their time watching videos. So, Instagram users tend to create short, fast-paced videos to educate their audiences and increase engagement.
The reels feature on Instagram make a difference among your audiences by delighting their presence and may convert them into your consumers. But posting content on reels at the right time is very important to boost your engagement. Let us now dive into why posting times matter as well as the best times to post on reels.
Why Time Matters On Instagram Reels?
Apart from your reels content being more informative and entertaining, they really performs well when it reaches the audience at the right time. When you know the perfect time to post your Instagram reels, you can get the following benefits:
- Boost video visibility
- Increase views
- Gain audience engagement
- Build a strong relationship with potential audiences
But how to find out the best times to engage your target audiences? To rank your reel videos higher on Instagram, you need to understand how the reels algorithm works
How The Reels Algorithm Work?
When a user enters Instagram, the algorithm scans their available content and forms rules to display specific reels for them.
- Shows the reels on your page by scanning the content on the Explore page
- Finds the type of posts that appear on the top of your Instagram feed
- Get the order of Instagram stories, reels, and live videos appearing in the feed.
Factors For Determining The Best Time To Post On Reels
Before finding out the best time to post, determine the following factors:
- Find when your audiences show their presence on Instagram
- Get the audience’s demographics for preparing creative content
- The location of your target audiences
- Identify the daily activities of your audiences.
How To Find The Best Time To Post On Reels?
Your followers on Instagram might have unique characteristics. Identify the kind of content that can gain the attention of all your followers and post them to attain greater engagement.
Look at the following steps to post reels at the right time:
#1. Get Audience Insights
There is an in-built feature on Instagram to get the analytical data about your followers, including their age, gender, interest, and behavior, to help you decide your scheduling time. Only business accounts and creators can access the Insights feature. To switch your account to a business profile, follow the below steps:
- In your profile settings, choose the Account option and scroll to the bottom to select ‘Switch to Professional Account’ and enjoy the insights.
#2. Look At The Top-Performing Reels
Finding your reel’s content that gains higher audience engagement and the time you post the specific reel helps get the best time for your target audiences to engage with your profile. The posting time on reels differs according to your goal. Decide the right time to publish your reels content keeping the following things in mind
- If you want to build brand awareness, look at the impressions of your top-performing reels. To drive audience engagement, focus on the likes, shares, and comments of the particular reel.
- Use Instagram insights or manually review your well-performing posts. Though manual reviews are tedious and time consuming, it helps you spot the best posting times. If you want to elevate more audinces, find the best place to purchase reels video likes, which denotes how your content performs among your target audiences.
#3. Get The Most Active Time Of Your Audience
Find your audience presence by scrolling on Instagram. To identify the right time, experiment by posting reels at different times and get the time when most of your followers engage with your content. As a result of your test, grab the time when your audiences show more interest in watching your video. After that, adjust your schedule to the specific time you got from the research and attract target audiences towards your reel.
Final Thoughts
Knowing your audience’s active times helps get better engagement for your Instagram reels. So discover when your audiences are online and what type of content they show interest to make your reels popular along with strengthening brand presence. Go with the tips above to find the right time to post reels for greater engagement.