You’ve probably seen a lot of freebies on blogs and websites over the years, but social media giveaways may soon make them obsolete. Giveaways that take advantage of Instagram’s rapid-fire reach can quickly amass a large number of participants.
You should consider expanding into Instagram freebies if you want to get more followers, raise brand recognition, and maybe enhance sales. Read on to find out how to organise a winning Instagram contest before you get started.
Instagram Contests: What Are They?
Instagram freebies are online contests that may be entered through the app. Instagram accounts, mostly companies, may occasionally provide free giveaways for their followers. Instagram users are required to take some action, such as following the account, commenting on the post, or signing up for the brand’s email newsletter, in order to be eligible for the giveaway.
Instagram contests are designed to get users to do something. Typically, companies employ freebies to increase interest in their business or to attract more followers to their Instagram page.
The nice part about doing freebies like this is that you can increase the odds of getting the desired response. Participants can earn entries in a sweepstakes, for instance, if they share material on social media with your business name or hashtag included. You might also encourage people to share the image you’re using for the giveaway in order to increase exposure.
5 Tips for Organising a Viral Instagram Contest
To organise an Instagram contest, do as follows:
Get familiar with Instagram’s policies
Instagram, like many other platforms, has restrictions in place for those who wish to host giveaways on their service, both to guarantee that the promotions are handled fairly and legally, and to prevent users from engaging in questionable behaviour.
Importantly, all freebies need to contain fine print that explains any age limits, when they may be used, how much they cost, etc. Your giveaway must also state that it is neither sponsored or administered by Instagram.
Another key rule: Don’t make entrants spam your post by flooding it with worthless comments for entry. The algorithm may punish your content for going against its stated goal of genuine engagement.
Before posting a giveaway on Instagram, make sure you are in compliance with the platform’s rules by reading their TOS.
Establish a target and admission standards
Now think about the desired outcome of your Instagram giveaway, since this will guide your decision on the best kind of submissions to accept.
For instance, if your objective is to obtain more followers, you may urge people to follow your account for one entry and tag other Instagram users for further entries. To increase your newsletter’s subscriber base, though, you could simply request that your followers join up for the newsletter and share the email address they used to do so in a comment. If you need some ideas, have a look at these samples.
Use Giveaway Hashtags
You may get more people to interact with your giveaway post and submit entries on Instagram by using one of the many relevant hashtags. Some popular ones include:
#contest #giveaway #giveawaytime #sweepstakes #win #raffles #epicwin #competition #prize #freegiveaway
You may also use brand-specific or industry-related giveaway tags, such #techgiveaway or #[yourbrand]contest.
Find out why and how to use Instagram hashtags.
Advertise Your Instagram Contest
With the correct entry chores, the participation in your Instagram offer will almost advertise itself. You should still think about advertising it for maximum results.
Here are some suggestions:
- Promote your Instagram contest by drawing attention to it in a blog post.
- Spread the word by sharing it on other social networking sites or promoting it there.
- Inform your email list subscribers about the Instagram giveaway.
- Use powerful people to spread the message.
- Use a freebie to promote both of your companies.
- Promote your freebie by posting it on websites that list giveaways.
Pick a victor
Your giveaway’s winner selection procedure ought to be fair, or you’ll lose the trust of your audience. Using a random name picker or number generator is the most objective technique to choose a winner.
If you need random numbers quickly, use Google’s. Simply type “random number generator” into Google to locate it. Fill up the Maximum box with your total number of entries. Then, give each legitimate submission a number. Each remark on your giveaway article, for instance, may be a separate entry. To generate a winning number, select this option. If your contest has more than one winner, you may repeat this process many times. Take a snapshot of the winning submissions to share with the contestants.
As soon as you can, please notify the winners using the manner specified in the giveaway rules.
If you want your website visitors to be able to easily locate and follow you on Instagram, you need incorporate the Instagram Follow Button into your site.